That's one creative driving there. Here's the result for Toyota iQ Font. Pretty neat, huh?
The winner of the 2010 Cannes Lions Advertising Festival for branding/corporate identity: Toyota's IQ campaign from Happiness in Brussels, which concocted a clever campaign around the first font developed by a car.
The campaign's goal: "to communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 year old urban people; to reach the communities that fit the iQ’s core values: design, technology and automotive (and) a concept that can merge these three strong online communities."
The strategy: "To demonstrate its incredible agility, the new Toyota iQ is the first car in the world ever to create an entire font from A to Z."
Source: brandchannel.com
