Required criterias for the project were Toiduturg.ee mascot involvment, catchy rock music and time limit for shorter version of the commercial. Final output was 2 different clips in lenght, seperate soundtrack and design for e-mail campaign.
Soundtrack and the mascot itself already reflected reasonably jolly emotion. Therefore, the visual side of the campaign needed to support the same, easy to use and fun angle of the whole thing.
